The first thing I learned while researching microgreens and business models is that they are not sold like lettuce. In reality, they compete in a completely different league, much closer to the premium segment (flavor, aesthetics, freshness, exclusivity) than to basic produce. And this affects everything: who you sell to, how much you charge, how … Continue reading Microgreens and business: how to choose a selling strategy from the appropiate sales channel to setting prices (avoiding losing money along the way)