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EVEC Microgreens
Emergence of microgreens as a valuable food, current understanding of their market and consumer perception: A review
Green leafy vegetables, especially microgreens are gaining popularity due to their high nutritional profiles, rich phytochemical content, and intense flavo
Aishvina Singh, Jyoti Singh, Sawinder Kaur, Mahendra Gunjal, Jaspreet Kaur, Vikas Nanda, Riaz Ullah, Sezai Erċışlı, Prasad Rasane
Food Chemistry X · 2024 · https://doi.org/10.1016/j.fochx.2024.101527
Abstract
Green leafy vegetables, especially microgreens are gaining popularity due to their high nutritional profiles, rich phytochemical content, and intense flavors. This review explores the growing commercial market for microgreens, especially in upscale dining and premium grocery outlets, highlighting consumer perceptions and their effect on market dynamics. Apart from these, the effect of modern agricultural methods that maximize the growth of microgreens is also examined. The value is anticipated to increase significantly, according to market predictions, from $1.7 billion in 2022 to $2.61 billion by 2029. Positive consumer views on microgreens health benefits drive this growth, although challenges such as varying levels of consumer awareness and income disparities affect sales. The review underscores the need for targeted research and strategic initiatives to enhance consumer understanding and improve cultivation methods to support market expansion in upcoming years.
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| Licence | CC-BY-NC-ND-4.0 |
|---|---|
| May we host this PDF? | Yes |
| May we publish a plain-language summary? | No. This licence forbids derivative works. We may report and cite its findings, but not republish a rewritten version. |
| Commercial use permitted? | No — non-commercial use only |
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How to credit this work
Aishvina Singh; Jyoti Singh; Sawinder Kaur; Mahendra Gunjal; Jaspreet Kaur; Vikas Nanda; Riaz Ullah; Sezai Erċışlı; Prasad Rasane (2024). Emergence of microgreens as a valuable food, current understanding of their market and consumer perception: A review. Food Chemistry X. https://doi.org/10.1016/j.fochx.2024.101527 Licensed under Creative Commons Attribution NC ND 4.0 (https://creativecommons.org/licenses/by-nc-nd/4.0/). Hosted by EVEC Athens (microgreens.org.gr). No changes were made to this article. Provided as-is, without warranties. EVEC Athens is not affiliated with, and this copy is not endorsed by, the authors or the publisher.
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